What did we do?
Micro Stories: a planning exercise
For the Chicago Botanic Garden, we led the front-end concepting and interpretive planning for two different initiatives: Bees and Beyond, a suite of experiences celebrating pollinators, and Picturing the Prairie (forthcoming). For both initiatives, we collaborated with an interdisciplinary team of educators, designers, and horticulturalists to develop a “Big Idea” and narrative theme, as well as visitor personas.
We are currently collaborating on creative concepting for the Garden’s 50th Anniversary celebration, which will take place in 2022.